Find staff. No agency. No expertise needed.
Tell us who you're looking for. We create the ads and the application page, run them on Facebook and Instagram and forward the applications straight to you.
Setup takes about two minutes · You only pay when you publish
Three steps to applications
Set up your business
Enter name and address. We pull images and colours from your website.
Review your ad
We create your ad in three formats. You review the drafts and adjust them where needed.
Receive applications
Your ad runs on Facebook and Instagram. Applying takes just two minutes.
Everything you need in one place
In your company's style
Ad and application form adapt to your company's style.
Applications without hurdles
A short form instead of a cover letter. Add questions of your own.
Full control
Pause, extend or end any time. Change the intensity with one click.
Privacy built in
Consent, cookie banner and erasure under GDPR – from day one.
Clear prices, no surprises
You pay a monthly fee for management, cancel any time by ending the campaign. On top comes the ad budget at Meta: each package sets a fixed daily budget, which Meta bills to you separately and directly.
Good to know: the monthly fee and the ad spend are business expenses and tax-deductible. How it works – for your business too →
Agency or do it yourself?
≈ €3,700 saved – per job
That is how much less you pay over three months than the fee of an inexpensive recruiting agency. Your effort: about 40 minutes.
| – | Typical agency | japajo Plus |
|---|---|---|
| Setup | €1,500 – €3,000 | €0 |
| Management per month | €1,000 – €2,500 | €251 |
| Minimum term | 3 – 12 months | none – end any month |
| Ad budget at Meta per month | €1,000 – €1,800 | ≈ €900 |
| Ad account belongs to | usually the agency | you |
| One job, 3 months | €7,500 – €15,900 | ≈ €3,450 |
Your 40 minutes
- Create a Meta Business accountOnce. Our step-by-step guide takes you through it.≈ 30 min
- Add and connect your businessEnter the address, let us read your website, connect Facebook.≈ 5 min
- Create the campaignjapajo writes the ad and the application page – you review and pick a package.≈ 5 min
- Your ad account stays yours – with all figures and invoices
- No minimum term, end any month
All amounts net, excluding VAT, so they can be compared. Typical agency: publicly available prices of social-recruiting agencies in Germany, as of October 2026 (setup, monthly fee, minimum term, recommended ad budget). japajo Plus: €251 net (€299 incl. VAT) per month and €30 ad budget per day at Meta. Saving compared with an agency charging €1,500 setup and €1,000 a month.
Frequently asked questions
Do I need online-marketing experience?
No. You answer a few questions, we take care of texts, ads and the technology.
What does advertising on Facebook and Instagram cost?
There are two parts. First, the daily budget at Meta – for example €15 a day with Basic: we set it for your ad, and Meta bills it to you directly. Second, a separate monthly japajo fee for ads, application page and support, depending on the package (see prices). Before you buy, you see exactly how your monthly budget splits.
In which countries can I use japajo?
Currently in Germany only. We will make more countries available step by step.
What is the difference between pausing and ending?
Pausing only stops your ads at Meta – so no ad spend is incurred either. Your application page stays open, candidates can still apply, and your monthly japajo fee continues. You can resume at any time with one click, without a new review by Meta. Ending closes the campaign completely: the ads stop, the application page closes and the monthly fee ends (the month already paid is not refunded). Restarting later takes a new payment and a new review by Meta.
Can I deduct the Meta ad spend for tax purposes?
Yes. Ad spend at Meta is a business expense for your company, just like the monthly japajo fee. Meta bills businesses from Ireland without German VAT (reverse charge under § 13b UStG). You declare the VAT yourself in your VAT return. If you are fully entitled to deduct input tax, you deduct it again in the same step, and on balance the VAT costs you nothing.
For Meta to treat you as a business, confirm business use in your ad account and add your VAT ID. You get it free of charge from the Federal Central Tax Office (Bundeszentralamt für Steuern). If Meta still charges VAT, you cannot deduct it as input tax. In that case, please talk to your tax adviser.
Important for medical and dental practices: if you provide VAT-exempt medical treatment (§ 4 No. 14 UStG), you still have to declare and pay the reverse-charge VAT – even if you otherwise file no VAT returns. You usually cannot deduct it as input tax. If you also have taxable sales, a partial deduction is possible. The same applies to small businesses (Kleinunternehmer). The ad spend and the non-deductible VAT remain business expenses in any case.
You find Meta's receipts and invoices in Meta Business Suite under “Billing and payments”.
This is general information, not tax advice. Please check the details with your tax adviser.
Where is my data?
Applicant data belongs to you. You can export it or delete it for good at any time.
Ready for your first application?
Create an account, set up your business, review your ad – in about five minutes.
Start free